Go on, satellite cells, be all that you can be

The ideal self at play: the appeal of video games that let you be all you can be.

Video games constitute a popular form of entertainment that allows millions of people to adopt virtual identities. In our research, we explored the idea that the appeal of games is due in part to their ability to provide players with novel experiences that let them "try on" ideal aspects of their selves that might not find expression in everyday life. We found that video games were most intrins...

All that you can be: stereotyping of self and others in a military context.

The authors tested the shifting standards model (M. Biernat, M. Manis, & T. E. Nelson, 1991) as it applies to sex- and race-based stereotyping of self and others in the military. U. S. Army officers attending a leadership training course made judgments of their own and their groupmates' leadership competence at 3 time points over a 9-week period. We examined the effects of officer sex and race ...

Being all that you can be: the weighting of potential in assessments of self and others.

An accurate assessment of an individual often requires taking their potential into account. Across six studies the authors found that people are more inclined to do so when evaluating themselves than when evaluating others, such that people credit themselves for their perceived potential more than they credit others for theirs. Participants rated potential as a more telling component of the sel...

“Not Everything That Is Faced Can Be Changed, but Nothing Can Be Changed Until It Is Faced”: A Response to Recent Commentaries

“Be All You Can Be”: The Influence of Advertising Slogans on Regulatory Focus and Consumer Spending Behavior

EXTENDED ABSTRACT Advertisers and marketers often try to influence consumers’ choices by creating advertising slogans that appeal to our future goals, dreams and wishes (e.g., “Let’s make things better”, “Just do it”, “Be all you can be”). Associating brands with personal dreams and ambitions may imply that purchasing these brands can help us achieve and express our ideals and aspirations. In t...